To lead a new era of strategic investments that build enduring value, elevate national industries, and position Saudi enterprises on the global stage.
In a rapidly evolving world, we believe leadership begins with foresight and the ability to see challenges as opportunities for growth. At NBA Holding, we draw inspiration from the founder’s ambition and remain committed to staying ahead of economic shifts by investing wisely in sectors that create meaningful impact and open new pathways for development and sustainability
To grow and lead, we embrace continuous development that empowers individuals and businesses to realize their full potential. We cultivate environments that encourage creativity and innovation, consistently creating added value through enabling our teams, refining our tools, and enhancing our processes without pause.
Our responsibility to society and the economy is unwavering. At NBA Holding, we are committed to transparency and integrity in every decision. We operate as one team within a culture that respects people, nurtures belonging, and places our positive impact at the core of every investment we make.