Board Members and Executives
nawaf b. elmosheer
Chairman
A visionary leader and founder of NBA Holding Company, bringing a wealth of experience in both public and private sectors. Formerly served as the Private Secretary to the Governor of Riyadh, gaining deep insights into government operations and high-level administrative functions. He possesses extensive commercial expertise, with a strong track record in national and international trade and investment ventures. His core competencies include strategic partnerships and relationship building, project management and execution, diplomacy and high-stakes negotiations. He is known for effectively bridging public and private sector interests, driving sustainable growth, and delivering results in complex, crossborder environments.
eng. deema bint sultan elmosheer
Co-founder
Eng. Deema Sultan Elmoisheer, co-founder of NBA Holding, is the General Manager of HQ Worldwide Shows in Saudi Arabia, where she leads nationalscale cultural and entertainment projects with a focus on operational excellence and creative impact. With advanced degrees in architecture from U.S. institutions and a background in academic research on Saudi heritage, Deema bridges design expertise with strategic leadership. Her work reflects a deep commitment to innovation, cultural authenticity, and high-level project execution.
Prof . Mohamed Ramady
Board member
Prof. Mohamed A. Ramady, board member of NBA Holding, is a seasoned economist, senior banker, and academic with deep expertise in finance, energy, and geopolitical risk, particularly in the Gulf region. A former Visiting Professor at KFUPM and senior executive at global banks including Citibank and Chase Manhattan. He has advised Saudi government entities on major economic initiatives, including WTO policy, ESG, and Vision 2030 projects. A prolific author of several Springer-published books on OPEC, the Saudi economy, and financial regulation, he is a recognized thought leader and contributor to regional and international media. Prof. Ramady holds a PhD in Economics from the University of Leicester and is a Fellow of the Chartered Institute of Bankers, UK.
Jeff Mochan
Chief Strategy Officer
A highly accomplished strategic leader and retired British Armed Forces officer, he currently serves as Chief Strategy Officer at NBA Holding Company. With decades of global experience across security, risk management, and strategic operations, he has built a distinguished track record in both the public and private sectors. His career includes senior roles such as Head of Physical Security at the Bank of England and consultant for mega-event security, risk, and resilience planning. An expert in strategic and operational planning, program management, and capability development, he excels in navigating complex risk environments and enhancing long-term organizational resilience. His key strengths include designing and implementing integrated strategic frameworks, advising on highsecurity operations, and leading institutional transformation. With a global perspective and disciplined leadership approach, he plays a pivotal role in shaping the company’s strategic direction, mitigating risk, and driving sustainable growth.
Mohamed emad
Financial Manager
A strategic and results-oriented finance professional, currently serving as the Financial Manager at NBA Holding Company, and the financial manager of SECU. With a strong foundation in financial leadership and strategic planning, he plays a key role in driving the company’s fiscal health and long-term growth. He brings extensive experience in capital and treasury management, financial strategy and data-driven decision-making, corporate governance and regulatory compliance. His expertise lies in aligning financial operations with broader business goals, ensuring sustainable capital growth, and maintaining strict adherence to regulatory and governance standards. With a deep understanding of financial systems and market dynamics, he supports executive leadership in making informed, high-impact decisions that foster organizational success.
abdullah alsleem
Director Of Governmental Relations
A seasoned professional with over 33 years of distinguished service in public security, currently leading Governmental Relations at NBA Holding Company. His extensive background in military and security operations provides him with deep institutional knowledge and a robust network across governmental bodies. Throughout his career, he has held several senior roles, including Head of the Security Unit at the Labor Office (for a total of 12 years across two terms), Head of the Security Unit at the Administrative Control Department (2 years), and Assistant Head of Security at the King Abdulaziz Historical Center. His longstanding tenure with the Riyadh Region Police and the Administrative Control Department has refined his expertise in regulatory compliance, inter-agency coordination, and public sector protocol. With core strengths in governmental and regulatory liaison, security strategy, crisis management, and administrative control, he has a proven track record of building strong governmental partnerships and ensuring alignment with public sector regulations—playing a vital role in supporting the company’s strategic objectives.
angy masri
Executive Assistant and Integration Manager
An MBA and accounting specialist, she serves as Executive Assistant and Integration Manager at NBA Holding Company, driving financial governance and operational excellence through advanced audit expertise and process improvement. Her technical proficiencies span financial management—including general ledger reconciliation, materiality assessment, and variance analysis— along with audit and compliance, where she excels in internal control development and regulatory adherence. She leads integration management initiatives involving cross-platform consolidation and accounting framework alignment, while also supporting executive coordination through strategic analytics and interdepartmental collaboration. With a strong blend of financial acumen and integration expertise, she delivers measurable value and contributes to the company's strategic advancement.
arch. aya rifai
Portfolio Director
A dynamic and multidisciplinary professional serving as the Portfolio Director at NBA Holding Company, and technical director of SECU. With a foundation in architecture and project management, skilled in leading complex portfolios that align with organizational strategy. Her career spans major engineering firms across Saudi Arabia and Europe, where she honed her skills in technical specialization, project coordination, and design oversight. She is adept at managing complex workflows, ensuring design accuracy, and aligning project outcomes with strategic goals. Combines strategic oversight with deep delivery expertise to manage risk, resources, and stakeholder expectations across programs. Proficient in governance frameworks, financial management, and performance tracking, with strong capabilities in architectural thinking to ensure scalable, integrated solutions. Holds PMP, TOGAF, and MoP certifications, with a proven ability to drive value, enable change, and deliver business outcomes across diverse sectors.
lynn obeid
Business Development Manager
As a Business Development Manager at CODE 8, she leverages her strong scientific background to drive growth in technology-driven industries. With a Master’s degree in Organic Chemistry and diverse experience spanning research, quality control, and data analysis, she brings a unique blend of analytical rigor and business acumen. Positioned at the intersection of sales, marketing, and strategic planning, she plays a key role in identifying market opportunities and developing long-term strategies aligned with organizational goals. Proficient in both laboratory and computational environments, she is recognized for her critical thinking, clear communication, and collaborative approach. Her strategic mindset and market awareness enable her to navigate complex dynamics and contribute meaningfully to business expansion.